It’s a new dawn for Ego Omalicha as the R&B/Pop singer has undergone a serious transformation, changing her name to Safarie and parting ways with her label QuestionMark Entertainment.
The ‘Omalicha nwa’ singer, who
signed to QuestionMark in 2009, severed ties with the label because,
according to her, they differed in opinion on the direction in which her
brand was going.
‘She has parted ways with the label
and her agreement was terminated agreeably following conflicts over her
image, brand and style of music. The artist and label couldn’t agree on
her image and creative differences, after a long while it was mutually
agreed that her contract be terminated’ the singer’s publicist explained.
’She was trying to switch her style
to something more gothic but the label wanted her to keep the original
‘Nigerian simple girl’ look‘.
Safarie is expected to release her new single ‘If you want me’ on July 5.
Questionmark, once a
thriving and promising label, was home to Asa, Cobhams, Silver Saddih,
Streetmonks, Mode 9 and others, before they all left, at different
times, following bitter disagreements with management.
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